I have the shortest, straightest lashes, so I am the perfect (human) guinea pig to test this new mascara, which claims to be “super-lifting and curling”.

benefit says of this mascara:

“97% said it visibly lifts lashes”

“87% said it gives long-lasting curl”

“94% said eyes look more wide open

So on that basis I am going to give it a whirl!

You may already know that mascara is my essential makeup, the thing I don’t like to leave the house without, as it were, and although I have found my faves over the years, I’m still on the search for the ultimate mascara that does it all. Maybe this is it!

I go through a fairly elaborate routine (actually it’s probably best to refer to it as a ritual) to get my lashes the best they can be, and am resigned to knowing they will never be perfect.  Even after my steps to better lashes,  they have been known to collapse, and I sometimes commit the cardinal sin of re-curling throughout the day!  Because for me, a lifted lash makes for a happier face. And I was not blessed with much lash lusciousness.  They have even fallen out in times of high stress. I am one of the lash-challenged people on the planet. First World Problems.

My routine now consists of curling my lashes like this (pay attention, it’s complicated!)

  • using a fine-edged silver spoon, I run it along my lashes from root to ends, using the edge to bend the lashes upwards. Have you ever curled ribbon for wrapping presents? It’s a similar process, without the pulling. Be careful! Overdoing it may mean you loose a few. Use the spoon edge to press along the length of the lash so that you are curling them upwards.
  • Next I curl with a regular curler. The cult Shu Uemura eyelash curler is my curler of choice. I’ve tried loads but the Shu stays tight for ages so you don’t need to replace it for a long time, and the size of it fits my eye nicely and most eye shapes, I’ve found.  I have a mini curler to use on people that it doesn’t fit
  • Apply mascara, top lashes first, getting the brush as close to the roots as you can, give a little wiggle, then glide the brush right along lashes to the ends. Two coats is good, waiting a minute for the first coat to dry.
  • Next apply to bottom lashes. I just do one coat on the bottom and love Blinc mascara for the bottom lashes only, because it will not move until you apply water. I find it a bit heavy for the top lashes myself cos it makes mine drop immediately. It goes on and dries in individual tubes, which look like spiders legs in your sink when you wash them off.

    Tools of the trade for short lashes
    Tools of the trade for short lashes

So that’s my routine.  Let’s see how Roller Lash does today!

Roller Lash may save the day!

When I first applied the mascara, I thought it was just ok. My lashes didn’t curl upwards, so my eyes did not look more wide open. After two hours it was game over. To be fair, it was a rainy day in Vancouver and everything can collapse under those conditions (hashtag BAD HAIR DAY) so I gave it another trial, a day two. Still not impressed. I then read the small print:

“Consumer panel survey on 31 women after 4 weeks”. Hmm, that’s not very many people and honestly, I expect a product that makes those initial claims about curling and lifting to work after one try. Four weeks of bad lashes seems like an eternity to me.

So. I took it for a test drive, but it’s not going on any road trips with me.  Apologies to benefit; they have lots of lovely things which are always in my kit, THEY’RE REAL  is a fantastic mascara that I use on many people. I will continue my quest for the perfect mascara. For now, readers, I am going back to my Maybelline Lash Discovery in waterproof, which has worked the best so far. Annoyingly it has been discontinued in Canada (WHY??!) so it’s time for a trip across the border.  I am also contemplating Latisse. Or extensions. For some serious lashes!


PRODUCT REVIEWS Mylifeinmakeup.com does not receive any monetary compensation to review products. Most reviews are based on products purchased personally, and preferred, or not. Occasionally I will receive products from makeup companies and will choose whether or not to review them here. Receiving products has no bearing on the opinion of the review, nor whether I choose to review it or not. All opinions are just that, and are honest and unbiased. Recommendations are based on the knowledge I have gained during almost twenty years as a professional Make-Up Artist. Mylifeinmakeup.com is not to be held responsible if you decide to purchase an item and are dissatisfied with it.
I'm a British / Canadian Pro MakeUp Artist with a colourful career: have kit, will travel, have info, will share! This blog is all about My Life In MakeUp. I hope you enjoy your time here and learn a little something along the way xo

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